Leaflet Design  is one of the most important factors to consider when planning a door-to-door campaign. Many companies will look at ways in which they can reduce the cost of the campaign and at various stages in the process they will have opportunities to do so. The design stage provides opportunities to save money as the leaflet can be designed “in-house”. It is vital to make sure that the person responsible is very well versed in marketing and graphics, this will invariably have an impact on the quality of the final product/leaflet, the response rate from the distribution and eventually the profits made at the end of the campaign.

If there is nobody “in-house” with the necessary experience it is highly recommended that and experienced designer is hired to carry out the work. If the leaflet is not well designed there is no point distributing it as the response rate will be low and the campaign may not be profitable. JogPost have professional designers available for consultations and are always ready to work.

Leaflet design can be the factor that makes or breaks a campaign. It is so important that the resources needed to produce the media are budgeted for in order to maximise the campaign and results.