A leaflet is a type of media used to promote a service, product or special offer to potential or exsisting clients within a specified location. Once they are designed and printed, they are distributed by hand to residences and business all over London. It is important that the message is clear, concise and attractive so that the recipient can understand the benefit to them in a short space of time. The size and weight have a bearing on the pricing of the distribution and the time it takes to carry out the campaign.

The Leaflet is there to drive traffic to the company. The distributor is responsible for making sure that the required recipient receives the media at the right time. It is then down to the leaflet to do the final selling and get either the phone ringing or drive traffic to your website.  It is wise to note that response rates vary depending on the distribution method, the offer, the product/service and the way it is sold or described on the Leaflet itself.